Sony BRAVIA XR 98-Inch Class X90L Full Array LED 4K HDR Smart Google TV with Light Sensor (Black)

Get Vivid, Bright, and Crisp images and see breathtakingly beautiful pictures full of realistic depth on with Sony BRAVIA XR 98-Inch Class X90L Smart Google TV powered by Cognitive Processor XR.
Picture and Sound are Precisely Aligned
Sound positioning tweeters, in addition to the TV speakers, elevate the sound so what you hear matches the picture you see.
The Entertainment You Love with Help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.
Game Time Be Invincible
Sony BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation 5 for absolute immersion.
Beautifully Designed to Complement Your Viewing Experience
Focus on the big picture with the minimalist design that fuses the screen and bezel into a single slate.
Designed with The Environment in Mind
Sony TVs are engineered to deliver stunning designs with the environment in mind.
Picture
Crisp and bright, enhanced Full Array LED Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.
Contrast Intensified Depth Amplified
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended Color Volume, Now See Every Shade and Hue
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR, XR Triluminos Pro with a wide color spectrum delivers natural shades in every detail.
Less Noise Less Blur More Clarity in Every Picture
XR Clear Image reduces noise by utilizing zone division and dynamic frame analysis and minimizes blur.
Everything Upscaled Close to 4K Quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Intelligent Motion Processing for Smooth, Fast-Moving Action
XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Sound
Synchronized. Sound and picture harmony. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with a more precise sound position.
BRAVIA and Sony Audio the Dream Team
Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Smart Features
What you want to watch all in one place. Browse 700000 and more movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you and Over 10000 apps and games, straight to your TV.
Bring the Cinematic Experience Home, Enjoy Movies Included with BRAVIA
Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 5 movies and stream for up to 12 months. The exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.
Just Use Your Voice to Control Your TV with Help From Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say 'Hey Google' to get started.
Control Your Smart Home with Help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, and lighting, see who’s at the front door, and more.
Connect with Your Alexa
Connect your Alexa-enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume, and more.
Chromecast Built-In
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.
Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad, or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Ask Siri to Control Your TV with Just Your Voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control it with a tap or by asking Siri.
Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies, and shows. Limit how long they can watch and easily set bedtimes.
Simple Remote
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.