Sony Class X720E LED 4K Ultra HD High Dynamic Range Smart TV (43")

Sony Class X720E LED 4K Ultra HD High Dynamic Range Smart TV (43")

Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture. 4K X-Reality Pro brings pictures to life by upscaling every pixel for enhanced clarity.

High Dynamic Range - 4K Ultra HD

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats.

The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

4K X-Reality PRO​

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.

Dynamic Contrast Enhancer​

Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

Motionflow XR 

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones.

It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. 

ClearAudio+ 

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Whatever you're watching, you'll hear music and dialog with greater clarity and separation.

DSEE

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum — using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

One Button YouTube and Netflix 

Access your favorite movies and shows quicker than ever. With YouTube and Netflix buttons built into the remote, you are one click away from endless entertainment. Go straight to your favorite videos.

Designed to Keep Your focus on the Picture

Maximize your space, minimize your cables. This slimline TV is edged in a narrow aluminum frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires hidden at the front and rear. 

Super Multi-format USB Play 

Enjoy your favorite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility — simply plug in and you’re ready