Our mission

We're here to help

From expert-grade advice (in-store & online) to regular events & classes, we’re here to support you any way we can.

Our advantage

Creator-curated gear

We’re known for our custom gear bundles that allow you to get everything you need for the best possible price.

Our legacy

Brooklyn born & bred

Creativity thrives in Brooklyn, and we strive to share the passion and energy of our neighborhood with the world.

Family owned & operated since 1966

It all started with a little camera shop in Brooklyn. Founded by Abe Berkowitz in 1966, Focus has faithfully served the New York City Metropolitan Area for over half a century. In that time, we’ve built a tight knit community of photographers, videographers, musicians, and other creators passionate about reaching their goals.

Today we have two retail store locations, hundreds of employees, and millions of customers from around the world, whom we reach through our award-winning website. However, our mission remains the same: to help creators find the gear they need to realize their vision.

Award-winning service

Focus is excited to be included in Newsweek’s annual list of the Best Online Shops for the fourth consecutive year. We are thrilled to be recognized for our efforts to provide a pleasant online shopping experience, and we’re grateful to the staff, vendors, and customers that make it possible.

Giving back

We're firm believers in giving back to our community. In more than fifty years of business we've donated to and partnered with organizations including The Imaging Alliance, the Memorial Sloan Kettering Cancer Center, Chai Lifeline, and more. If you represent a charity or community organization that's interested in working with us, please don't hesitate to reach out to [email protected].

There's more to explore

B2B solutions

Focus has been assisting corporate, government, and tax-exempt entities with their photography, electronics, and technology related needs for over 35 years.

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Discounts & deals

As an authorized dealer of your favorite brands, we offer the guaranteed best price on thousands of items. Visit our Deals page to shop the latest offers and rebates.

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Read the latest product announcements, gear reviews, buying guides, tutorials, interviews, and more. Introducing Wavelength - the Focus blog.

Events & classes

From guided photowalks where you can try the latest gear to interactive workshops led by professional creators, we’re proud to host regular in-person and online events all year long.


We’re known for our exceptional customer service, high value gear bundles, and easy-to-use website. But don’t take our word for it; visit our Reviews page to read how real customers feel about Focus.

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For all PR and media inquiries, please click the button below or email us at [email protected]. A member of our team will get back to you shortly.

A message from our CEO

Michael Silberstein

“A lot has changed since I started working at Focus over twenty years ago, but the important things haven’t: we still stock the latest gear, the staff feel like family, and we strive to do everything we can to help creators. While today our customers come from around the world, we’re still a small neighborhood camera shop at heart. Come visit us in Brooklyn or Lakewood and see for yourself!”

Have a question? Call us on 1.800.221.0828 or send us a message. We’re here to help.
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