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Sony XR50X90J BRAVIA XR 50-Inch 4K Ultra HD HDR Full Array LED Smart TV (2021 Model Year)

  • mfr: XR50X90J
  • SKU: XR50X90J
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    *Orders placed before 3 PM EST Mon - Thur will ship the same day. Orders placed beyond these hours will be shipped the next business day. Exclusions apply. See shipping policy

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Product highlights

  • 50-inch class (49.5-inch diagonal) Full Array LED smart TV
  • Cognitive Processor XR for rich colors and detailed contrast
  • Triluminos Pro natural and precise, life-like images
  • Seamlessly browse content from streaming services
  • Motionflow XR offers smooth and clear on-screen motion
  • XR 4K Upscaling upscales all the HD content you love
  • Immersive cinematic content with HDR and Dolby Vision
  • Use your voice to find your favorite movies, shows, and music
  • Ultra-slim wall mount compatible (bracket sold separately)
  • Works with AirPlay 2 to stream content from Apple device

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Free standard shipping included


Free standard shipping included


Free standard shipping included


Free standard shipping included


Free standard shipping included

Sony XR50X90J BRAVIA XR 50-Inch 4K Ultra HD HDR Full Array LED Smart TV (2021 Model Year)

Powered by Cognitive Processor XR, the Sony BRAVIA XR 4K Ultra HD HDR Full-Array LED TV brings the theater experience home! It is smart enough to understand how humans see and hear delivering an amazing new experience with a precise 4K picture. The TV features a Full-Array LED panel, which combines with the advanced features of Cognitive Processor XR to create ultra-realistic picture quality that’s full of life-like contrast. Plus, advanced speaker technology turns any sound source into an immersive sound experience. With the voice assistant feature, you can use your voice to easily find your favorite movies, shows, and music.

XR Triluminos Pro

Powered by Sony’s Cognitive Processor XR, the XR Triluminos Pro offers a wider palette of colors with an enhanced range of hue and saturation. This ensures that natural shades and precise details are visible, even in darker scenes.

4K XR Super Resolution

XR Super Resolution function precisely detects individual objects in a picture and reproduces virtually real-world detail and texture on the screen.

XR Contrast

The processor cross-analyzes data and enhances the picture quality in the same way that the human eye focuses for real-life color and depth. With XR Contrast Booster function, bright areas become brighter and dark areas darker—without any details getting shadowed or lost in blown-out highlights.

XR HDR Remaster

Thanks to XR HDR Remaster, the Sony BRAVIA XR can detect each object on the screen, analyze its color and adjust contrast to produce even more realistic pictures. This object-based processing is powered by Cognitive Processor XR. It adjusts hue, saturation, brightness, motion vector, bandwidth, and more to give you an exceptional picture quality with greater depth, lifelike textures, and natural colors.

XR Clarity

Enjoy near-4K resolution no matter your source content, thanks to the XR 4K Upscaling feature. The processor analyzes a vast amount of data and intelligently recreates the lost textures and details.

4K XR Smoothing

XR Smoothing helps create smooth, natural 4K pictures as you watch, without the banding that can occur on other TVs.

XR Motion

The Cognitive Processor XR with XR Motion Clarity ensures that the action in fast-moving movies stays smooth, bright, and clear.


Outstanding 4K resolution and 120fps frame rate with HDMI2.1 interface let you have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with a reduced input lag of less than 8.5ms with 4K/120fps and dedicated Game Mode.

XR Sound Position

XR Sound Position brings you the reality of sound behind the picture for an audio experience that matches how we sense the world. This BRAVIA XR Full-Array LED TV has sound-positioning tweeters at the back that enable sound to follow the action for a truly immersive experience. To scale up, the TV uses XR Surround that creates surround sound from the sides and vertically for a 3D audio experience without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.


Resolution 3840 x 2160
TV Screen Size (Diagonal) 50"
Variable Frame Rates Not Available
Touch Screen No
HDR Compatibility HDR10
Dot Pitch Not Available
TV Tuner ATSC, Clear QAM
Wall Mounting Not Available
Weight 29.8 lb (13.5 kg)
Lock Slot No
Operating Temperature Not Available
Storage 16GB
AC Input Power AC 110-240 V 50/60HZ
Model XR X90J
Virtual Assistant Support Not Available
Smart TV Yes
USB Ports 2 x USB 2.0 (Audio, Control, Photo, Video)
External Ports HDMI
WiFi Yes


Customer Questions
No Questions


Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.
You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges. 
You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days. 
If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact [email protected] with your order number and a description of the damage. 
Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at [email protected], or send us a message here.  
We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead. 
If you ordered a kit, you must return all components and accessories to receive a full refund. 
If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund. 
We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900. 
Most items can be returned within 30 days for a full refund. Click here to read our full return policy. 

Shipping and Returns

Same Day Shipping

All orders placed by 4PM( EST), Monday through Thursday, and by 11AM (EST) on Friday, are shipped same day. Orders placed outside these times will ship the next business day. We do not ship internationally or to Puerto Rico, Guam and other US territories at this time. For more details click here.

Free Two-Day Shipping

We offer free expedited shipping on thousands of items within the continental USA (this does not include Alaska and Hawaii).

Flexible, Easy Returns

If you're not happy with your purchase for any reason, our flexible 30-day free return policy makes it easy to get a full refund. Click here to view our return policy.

Ratings and reviews


Sony XR50X90J BRAVIA XR 50-Inch 4K Ultra HD HDR Full Array LED Smart TV (2021 Model Year) SKU: XR50X90J

Rated 5 out of 5 by from Great tv overall Great tv Great picture at reasonable price. The full array techology is just as good as any top tier tv
Date published: 2024-04-13
Rated 5 out of 5 by from My Sony I bought another brand first. Brought it back and purchased 3 new Sony's. I always have had a Sony tv. I was told that the other brand was just as good, I didn't agree and got my Sony. I love the picture.
Date published: 2024-02-08
Rated 5 out of 5 by from Typical Sony Though occasionally it acts strangely, the Bravia tv is typically high Sony quality.
Date published: 2024-01-23
Rated 5 out of 5 by from Sony-X90J | BRAVIA XR | Full Array LED | 4K Ultra It replaced my previous 65” Sony that lasted for 5 years. I’ve had it for a couple of years now and it satisfies my tv needs. Steady Wi-Fi connection, great voice to text feature. One feature it is lacking is streaming from the phone. I had to use third party app to do it.
Date published: 2024-01-01
Rated 5 out of 5 by from Sony has great pictures and features. Really like compatibility between products. Wonderful picture quality.
Date published: 2023-10-25
Rated 2 out of 5 by from OK working I bought the tv for my parents and it's just been a bunch of problems. Wifi isn't working and the lips are off sync with the audio granted not all the time. Had it fixed thru the store I bought is and they replaced the motherboard and wifi chip it worked for awhile now it seems like it's doing the same thing. Now it seems like the sound is going out.
Date published: 2023-10-24
Rated 5 out of 5 by from Great image quality I bought this TV about 6 months ago. I owned Samsung TVs and was interested in trying out Sony again. I researched and compared them on line. I selected the Sony and im happy I chose Sony
Date published: 2023-10-16
Rated 5 out of 5 by from A full package TV This TV is very easy to use. It has a great display which has accurate colors, sharp detail, works well with a receiver, and has versatile audio options. It works well with Sony 3D audio if you buy the Sony Bluetooth transmitter and use it with Sony compatible headphones.
Date published: 2023-10-14
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