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Introducing: NEW Alpha 9 III Mirrorless Camera & FE 300mm F2.8 GM OSS Lens

SONY a9III

Key Features:

World's FIRST full-frame stacked 24.6 MP2 CMOS image sensor with a global shutter system

BIONZ XR processing power for exceptional image quality

120fps continuous shooting with full AF/AE tracking

Pre-Capture function so you don't miss the perfect shot

• QXGA 9.44 million dot viewfinder with up to 240fps refresh rate

Pre-order now

SONY FE 300mm F2.8 GM OSS

Key Features:

• Full-frame large-aperture telephoto prime G Master

Lightweight and ideally balanced for its size

Optical SteadyShot Image Stabilization

Eleven-Blade Circular Diaphragm

40.5 Filter Diameter

Pre-order now

Top Rated Cameras

Top Rated ★★★★★

Sony | Alpha

Evolved imaging intelligence

Discover the full potential of your Sony Alpha camera with Sony FE Full Frame lenses, designed to deliver stunning image and video quality in any lighting conditions.

Read More about "The 5 Best Lenses for the Sony a7R V Mirrorless Camera"

Top Rated Lenses

Best Full Frame Lenses

Sony | FE Lens

Experience a new perspective with a Sony FE Lens

Sony Alpha A7R V - Featured Focus Review

Sony A7R V

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance.  A7R V is an important turning point toward the future of imaging... read more

Evolution of Technology

The Alpha A7R V features a full-frame 35mm 42.4MP Exmor R CMOS image sensor, allowing users to capture photos with stunning detail and clarity. The camera also boasts 5-axis image stabilization, fast and accurate autofocus, and an advanced BIONZ X image processor.

The Alpha A7R V is ideal for both studio and outdoor photography. It offers a wide range of creative functions and settings, including multiple exposure modes, time-lapse shooting, 4K video recording, and... read more

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