Sony BRAVIA XR X90K 4K HDR Full Array LED TV with Smart Google TV (55-Inch)

Sony BRAVIA XR X90K 4K HDR Full Array LED TV with Smart Google TV (55-Inch)

Enjoy your entertainment like never before on this ultra-bright 4K12 HDR TV, delivering exceptional color and contrast with the Full-Array LED, powered by Cognitive Processor XR.

Next-Generation Picture and Sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. The revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real-life depth, extraordinary contrast, and beautiful vivid colors.

Full-Array Contrast with Lifelike Depth

The Full-Array LED, powered by Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life color and depth.

Sound from the Screen, Pictures and Sound in Harmony

Enjoy sound that precisely matches what's on-screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Hands-Free Help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, 'Hey Google, what should I watch?'. Even get answers on-screen, control smart home devices, and more.

Renew, Recycle and Reduce, Designed for the Environment

The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in the TVs and packaging. The X90K uses recycled plastics in its bezel. The unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.

A Wide Color Spectrum for Real-World Shades and Hues

Powered by Cognitive Processor XR, the Full-Array LED panel with a unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy More Depth with Deep Blacks and Extra Brightness

The Cognitive Processor XR enhances pictures in the same way as your eyes focus on real-life color and depth. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

Recreating Lost Texture, All Your Content Upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

Intelligent Motion Processing for Fast-Moving, Blur-Free Scenes

Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright, and clear.

Powerful Sound From the Screen Matches Pictures Precisely

The Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what's on-screen. With X-Balanced speakers, you'll hear clear, high-quality sound.

All Your Entertainment Upscaled to 3D Surround Sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.