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Sony TITU Program

  • BIG SAVINGS ON SONY


    Sony's popular trade-in deal is back! For a limited time only you can receive Trade-in credit towards your next SONY purchase when you bring in your old gear.


    What can you trade?

    Any working interchangeable lens camera or lens from any brand is eligible!


    We then use your gear's value towards your next SONY purchase in-store or online. But here's a BONUS, when you shop one of the eligible products from the list below, you can save up to an extra $300 towards your purchase. That's $300 extra (per eligible product) on top of your gear's trade-in value.


    You won't want to miss this deal! Ending September 30th, 2024.

    Check out the full trade-in list here
  • first step

    Get a quote now


    To get started, fill out the trade in form to receive a quote. This will help us identify the gear you intend to trade.

  • second step

    We'll contact you


    After completing the form, we'll email you at our earliest convenience once we receive your gear. For nationwide participants, this follow-up will be accompanied by a shipping label so that you can send out your old equipment.


    Feel free to also bring your gear in-person to one of our store locations and complete your upgrade in person.

    See store locations
  • third step

    Get credit towards your purchase


    Once we've evaluated the camera or lens, we will notify you how much bonus credit your've earned toward the trade-in upgrade promotion purchase. After, you may select any camera or lens within the trade-in, trade up offer, and the credit will be added to your purchase.


    If you decide not to proceed with the trade, no worries! We send your gear right back at no cost.