Sony Alpha 7 IV Full Frame Mirrorless Camera with FE 50mm f/1.8 Lens Kit
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Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera
The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.
BIONZ XR Image Processor for up to 8x Processing Speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.
Beautiful Images with Reduced Noise
Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
Wide, 15-Stop Dynamic Range
Taking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.
4K 60p Recording, 4:2:2 10-bit Recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.
7K Oversampling for Beautifully Expressive, Richly Detailed Images
Thanks to the increased 33MP1 resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.
Beautiful Color Expression Made Simple, with S-Cinetone
The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.
Focus
| Focus Points | Phase Detection: 759 Contrast Detection: 425 |
Imaging
| Sensor Resolution | 33 Megapixels |
| Lens Mount | Sony E-Mount |
| Maximum Resolution | UHD 4K (3840 x 2160) |
| Bit Depth | 14 |
| Sensor Type | CMOS |
| Camera Format | Full Frame |
| Sensor Size | 35.9 x 23.9 mm |
| Megapixels | 33.00 |
Exposure Control
| Shutter Speed | 1/8000 to 30 Seconds |
| ISO Sensitivity | Photo: 100 to 51,200 (Extended: 50 to 204,800) Video: 100 to 51,200 (Extended: 100 to 102,400) |
| Exposure Compensation | -5 to +5 EV (1/3 EV Steps) |
| Metering Range | -3 to 20 EV |
| Interval Recording | Yes |
| Self Timer | 2/5/10-Second Delay |
| Metering Method | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Exposure Modes | Aperture Priority, Manual, Program, Shutter Priority |
| Continuous Shooting | Up to 10 fps at 33 MP for up to 828 Frames (Raw) / Unlimited Frames (JPEG) |
Video
| Recording Limit | Unlimited |
| Video Resolution | UHD 4K60 Video |
| Recording Modes | H.265/XAVC HS 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.98p/50p/59.94p [50 to 200 Mb/s] H.265/XAVC HS 4:2:0 10-Bit UHD 4K (3840 x 2160) at 23.98p/50p/59.94p [30 to 150 Mb/s] H.264/XAVC S-I 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.98p/25p/29.97p/50p/59.94p [240 to 600 Mb/s] Full HD (1920 x 1080) at 23.98p/25p/29.97p/50p/59.94p [89 to 222 Mb/s] XAVC S 4:2:2 10-Bit UHD 4K (3840 x 2160) at 23.98p/25p/29.97p/50p/59.94p [100 to 200 Mb/s] Full HD (1920 x 1080) at 23.98p/25p/29.97p/50p/59.94p [50 Mb/s] XAVC S 4:2:0 8-Bit UHD 4K (3840 x 2160) at 23.98p/25p/29.97p/50p/59.94p [60 to 150 Mb/s] Full HD (1920 x 1080) at 23.98p/25p/29.97p/50p/59.94p/100p/119.88p [16 to 100 Mb/s] |
Viewfinder
| Viewfinder Eye Point | 23mm |
| Viewfinder Coverage | 100% |
| Viewfinder Magnification | Approx. 0.78x |
| Viewfinder Size | 0.5 inch |
Flash
| Flash Sync Speed | 1/250 Second |
| Flash Compensation | -3 to +3 EV (1/3, 1/2 EV Steps) |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Dedicated Flash System | TTL |
Interface
| Wireless | Bluetooth/Wi-Fi |
| Memory Card Slot | SDXC |
Physical
| Camera Series | Alpha Series |
| Battery | 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh |
| Camera Model | Sony Alpha 7 IV |
| Configuration | Bundle 1 |
| Color | Black |
| Mount Type | 1/4"-20 Female |
Monitor
| Monitor Size | 3 inch |
Miscellaneous
| Lens Included | 28-70mm |
Lens
| Focal Length | 28-70mm |
| Maximum Aperture | f/3.5-5.6 |
| Minimum Aperture | f/22 - 36 |
- Sony Alpha a7 III
- Sony Alpha a7R III
- Sony Alpha a9
- Compact Mini Tripod
- Microfiber Lens Cloth
- Fine Bristle Cleaning Brush
- Lens Cleaning Wipes
- Lens Cleaning Spray Bottle
- Rubber Bulb Air Blower
- Straps
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera
| Dynamic stops | 15-stop |
| Number of pixels (effective) | Approx. 33.0 megapixels |
| Image processor | BIONZ XR |
| Processing speed | 8x |
Sony FE 50mm f/1.8 Lens
| Focal length | 50mm |
| 35mm equivalent focal length (APS-C) | 75mm |
| Maximum aperture | f/1.8 |
| Minimum aperture | f/22 |
| Mount | Sony E-mount |
| Format | 35mm full frame |
| Lens Groups / Elements | 5/6 |
| Angle of view (35mm) | 47-Degree |
| Angle of view (APS-C) | 32-Degree |
| Aperture blades | 7 |
| Circular aperture | Yes |
| Minimum focus distance | 1.48 feet (0.45 m) |
| Maximum magnification ratio | 0.14x |
| Hood type | Round, bayonet type |
| Filter diameter | 49mm |
| Dimensions (Dia x L) | 2.75 x 2.38-inch (68.6 x 59.5 mm) |
| Weight | 6.6 oz (186 g) |
SanDisk 128GB Extreme PRO 170 MB/s UHS-I SDXC Memory Card
| Capacity | 128GB |
| Read speed | up to 170 MB/s |
| Write speed | up to 90 MB/s |
| Form factor | SDXC |
| Video speed | C10, U3, V30 |
| Compatibility | Compatible with SDXC and SDXC UHS-I enabled host devices |
| Operating temperature | -13 to 185 degree Fahrenheit (-25 to 85 degree Celsius) |
| Storage temperature | -40 to 185 degree Fahrenheit (-40 to 85 degree Celsius) |
| Security | Built-in write-protect switch prevents accidental data loss |
| Dimensions | 1.26 x 0.94 x 0.09 (31.92 x 23.91 x 2.17 mm) |
Koah PRO Sony NP-FZ100 Two-Pack Rechargeable 2000mAh Battery and Dual Charger
Battery
| mAh | 2000mAh |
| Voltage | 7.2V |
| Compatible |
Charger
| Input | 5V 2A |
| Output | 4.2V/4.35-800mA( x2) 8.4V-600mAh (x2) |
| Input port | Micro USB |
| Size | 3 x 2.5 x 1 inch (80 x 63.4 x 23.4 mm) |
| Weight | 1 oz (32 g) |
Koah Weatherproof Hard Case with Customizable Foam
| Internal volume | 400 cubic inches; 6.57 liters |
| Internal dimensions | 9.57 x 7.17 x 6.18 inches |
| External dimensions | 10.63 x 9.09 x 7.28 inches |
| Waterproof | IP67 rating. Up to 1 meter depth for 30 minutes |
| Pressure relief valve | Yes |
| Shockproof | Yes |
| Dustproof | Yes |
| Ultraviolet and impact resistant material | Yes |
| Operating temperature | -40 to +194 degree Fahrenheit |
| Maximum buoyancy | 14.0 pounds |
| Weight | 3.1 pounds |
Koah Simah Condenser Microphone for Digital Cameras
| Microphone type | On-Camera Condenser Microphone |
| Polar pattern | Cardioid |
| Frequency response | 10Hz-20kHz |
| Max SPL | 140dB (@1kHz, 1% THD into 1kohm Load) |
| Sensitivity | -33dB |
| Equivalent noise level | 20dB |
| Compatibility | Compatible with SLR cameras and various camera recorders |
Koah Photography Cleaning Kit
| Includes | |
| Application | Photo-optics, display screens and eyeglasses |
Corel Photo, Video, and Art Software Suite v4.0
| Year | 2020 |
| Manufacturer | Corel |
| Software included | Corel VideoStudio 2020, Corel Painter Essentials 7, Corel PaintShop Pro 2020, and Corel AfterShot Pro 3 |
Kratos Power 6-Feet Long Tail Braided Aluminum Alloy USB-C to USB-A Cable
| Connector | Type-C to A |
| Rating | 2.4A Fast charging |
| Data transfer speed | 480Mbps Hi-speed data transfer |
| Length | 6 feet |
| Color | Black |
Frequently Asked Questions
How do I return an item?
How do I return an item?
Returns are incredibly simple. Please log into your account, find your item you wish to return and follow the prompts to make a return. If you do not have an account, click here to find your order and make a return.
Will I receive a full refund when I return an item?
Will I receive a full refund when I return an item?
You will receive a full refund when you return an item in its original manufacturer’s packaging, undamaged and unmarked. If the item you are returning is priced at less than $35, you will be charged a 15% restocking fee. Please note you will not be refunded any shipping charges.
How many days do I have to make a return?
How many days do I have to make a return?
You have 30 days to make a return. During the holiday season, from November 1 to December 31, we extend the return window to 60 days.
My item was damaged in transit. How do I place a return?
My item was damaged in transit. How do I place a return?
If your order has been noticeably damaged in transit, we strongly recommend that you refuse delivery and notify us immediately. Claims for missing items or items damaged in transit must be made within 48 hours of delivery. If there is carrier damage, please contact support@focuscamera.com with your order number and a description of the damage.
There’s an issue with my order, what should I do?
There’s an issue with my order, what should I do?
Oh no! Please contact our customer service team so we can resolve the issue immediately. You can call us on 1.800.221.0828, email us at support@focuscamera.com, or send us a message here.
Can I exchange an item?
Can I exchange an item?
We do not currently offer exchanges. Please return the item you purchased within 30 days and order what you’d like instead.
If I ordered a kit, do I have to return all the items?
If I ordered a kit, do I have to return all the items?
If you ordered a kit, you must return all components and accessories to receive a full refund.
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
I ordered a product that included a free item. I’d like to return it, do I need to return the free item as well?
If you ordered a product that included a free item, you must include the free item with your return. If not, your return will not be accepted and you will not receive a full refund.
Do you offer repairs?
Do you offer repairs?
We currently only offer camera repairs at our Brooklyn store. The item must be dropped off and collected in person as we do not accept shipped items for repair. For more information, please call our Brooklyn store on 1.718.431.7900.
What is your return policy?
What is your return policy?
Most items can be returned within 30 days for a full refund. Click here to read our full return policy.


















