The best modern lenses are sharp, fast, and light. Toss in cutting-edge auto-focus and electronic image stabilization, and it’s easy to see why they so often outshine their classic counterparts. Nowhere is this clearer than in the case of...
With nearly 7.6 million streamers on Twitch alone, gaming has evolved from what was once an intimate living room session to a massive shared spectacle with global couch surfers. Records are countlessly being broken as we speak, like that...
The release of Scarlett's 4th Generation series heralds a new era for audio interfaces. The Solo, 2i2, and 4i4 models have not just undergone an upgrade, but a complete reimagining that elevates their capabilities to unprecedented heights. Beyond the...
To be available for preorder beginning August 30th. Sony Imaging Solutions is proud to introduce two groundbreaking additions to the A7c series, ushering in a new era of possibilities for creators. The Alpha 7C II (ILCE-7CM2) and Alpha 7C...
Surely you’ve heard the announcement! If you’re a Focus local which you absolutely should be, you know this audiophile exclusive sale offered by Knox Gear is a must shop for every creative field. Knox is offering a whopping 50%...
The Sony rumor pages guessed it! So Sony has announced some new releases and the hype surrounding these new products are astounding. Let's dive into why! In yesterday's announcement, Sony introduced us to 3 new products being the Sony Alpha 6700...
That’s right! Ultimate savings are on the way by way of Prime Day! As one of the most anticipated sale days on e-commerce calendars, Amazon’s Prime Day is a hallmark shopping summer event.  With around 200 million members around the world,...
Let's talk the Sony ZV-1 II, Is it living up to the hype or what? Traveling with tons of gear and lenses as a vlogger and content creator is not tons of fun- take it from us. And although we,...
The ultimate hub for musicians, audio producers, studio recorders, and more has finally arrived – presenting FocusProAudio (FPA). One of the most anticipated online music shops is making a giant splash in the music and audio community with a vast...
Focus Camera has achieved another substantial award by ranking 6th in Newsweek's annual "Best Online Consumer Electronics Shops" category for 2023. It brings us great joy to have garnered back-to-back top Newsweek rankings from 2020-2023, solidifying Focus Camera as...