Sony Lighting Essentials: The Complete Collection - Sony Alpha 7R V Mirrorless ILC Studio Bundle

Sony Alpha a7R V Full-Frame Mirrorless Interchangeable Lens Camera Body

The Sony Alpha 7R V Full-frame Mirrorless Interchangeable Lens Camera Body achieves a higher level of imaging performance by combining next-generation AF, 61MP image quality, stunning 8K24p/4K60p movies, and improved connectivity and workflow.

AI Processing Unit Brings Camera Intelligence to an Entirely New Level

An AI processing with deep learning greatly increases the camera's subject identification accuracy and makes full use of its potential resolution by using detailed information about human forms and positions. AI subject recognition now encompasses a variety of new subject categories, such as cars and insects.

Real-time Autofocus of the Next Generation

With significant gains in subject recognition capability, Sony a7R V's AF system offers considerably improved overall performance. Strong Real-time Recognition AF and more dependable Real-time Tracking are enabled by stronger Fast Hybrid AF performance over a larger region by deep learning technology.

Optimal Picture Quality

The Alpha 7R V carries on the goal of high image resolution by providing the series' highest resolution at the lowest sensitivity to date. To provide amazing resolution and fine subject detail, the BIONZ XR image processing engine is combined with the 35mm full-frame back-illuminated Exmor R CMOS picture sensor, which has 61 million pixels.

BIONZ XR Image Processor

The BIONZ XR processes enormous amounts of image data while reducing latency and significantly increasing the camera's movie and still-image processing capacity. It has up to eight times the processing power of its predecessor.

Incredible 8K 24p/25p and 4K 60p/50p Video Production

The XAVC HS format allows in-camera recording of 8K (7680 x 4320) 24p/25p movies with effective HEVC/H.265 compression, bringing out the best in Sony lenses utilizing the resolution offered by the sensor and full-pixel readout to the fullest extent possible. Even the most minute elements of the subject are carefully preserved. For 4K movie recording, full frame and Super 35mm formats are options. For 4K movies, 6.2x oversampling is feasible without the requirement for pixel binning thanks to full pixel readout in the Super 35mm mode. Supported formats include XAVC S-I (All-Intra) and XAVC HS, featuring 10-bit 4:2:2 color sampling.

8-Step Correction Using Advanced Optical 5-Axis In-Body Image Stabilization

For the first time in the series, the 7R V has been improved to provide up to 8 steps of body-only stabilization. The 61-megapixel resolution of the sensor is fully utilized by a novel stabilization algorithm, which offers precise detection and controls down to the single-pixel level. In slow-shutter interior or nighttime images, where it is preferred to eliminate the requirement for greater sensitivity, this achieves adequate stabilization.

LCD Monitor

With its newly created 4-axis multi-angle monitor from Sony, you can have the flexibility of a side-opening variable-angle monitor along with the usability of a traditional tilting panel. It offers unrestricted angle adjustment in both horizontal and vertical positions, allowing for more shooting flexibility.

Large, Medium, and Small RAW Image Sizes and Quality Options

There are three configurable pixel counts for the lossless RAW format on the Sony a7R V: L (60M), M (26M), and S. (15M). For a more straightforward post-production process, both M and S sizes offer the same resolution in full-frame and APS-C fields of view.

Steady Handheld Video Shooting

Strong image stabilization is available for handheld movie filming in Active Mode. Along with the camera's internal stabilization, compatible lenses with built-in image stabilization work in concert with the body of the camera for extremely effective control, enabling handheld telephoto images.

Pixel Shift Multi Shooting Adapts to Changing Circumstances

The control of the precise in-body image stabilization mechanism is used in Pixel Shift Multi Shooting. To obtain astounding resolution in one image, up to 16 pixel-shifted photos are taken, and then they are afterward composited using a computer. The most recent version of the Imaging Edge Desktop program automatically detects and corrects minor pixel-level motions.

Utilizes Subject Form Data Recognition

The a7R V improves human eye recognition by about 60% by using subject form data to detect movement. Human pose estimation, which correctly recognizes not just eyes but also body and head position, makes it feasible to lock onto and follow a subject who is facing away from the camera or who is wearing a mask, for example, by using learned human forms and postures.

Enhanced WB Control Accuracy with IR and Visible Light Sensors

The AWB feature of the a7R V has advanced alongside the AI capabilities of the camera. The camera's AI processing unit, in addition to the Visible Light + IR sensor on the front of the body, aids in achieving a more accurate white balance in challenging lighting conditions, such as when the subject is in shadow.

Precise Exposure and Color

The most recent BIONZ XR engine achieves even more accurate color reproduction and exposure control. When taking still photos or moving pictures, an AE algorithm is capable of identifying the skin on faces and adjusting the exposure accordingly.

Wide-Area AF that is Faster and More Accurate Even In Low Light

The BIONZ XR engine's processing capability and upgraded algorithms produce noticeably better AF performance. A high-density array with up to 693 phase-detection points covers around 79 percent of the image area.

USB PD Supports Fast Charging

The Sony Alpha 7R V supports USB PD (Power Delivery) which lets you power the camera from an external source. Simply connect a USB PD-enabled charger or mobile battery to the camera's USB Type-C port.

Sony FE 70-200mm F2.8 GM OSS II Full-Frame Constant-Aperture Telephoto Zoom Lens (SEL70200GM2)

Superb image quality and gorgeous bokeh

The Sony FE 70-200MM F2.8 GM OSS II lens provides excellent image quality throughout its entire zoom range, thanks to the two aspherical elements and one extreme aspherical element. Chromatic aberration is minimized with the two extra-low dispersion (ED) glass elements, two Super ED glass elements, and one ED aspherical element. The G Master lens achieves lovely bokeh with its advanced optical design combined with the F2.8 aperture and the new 11-blade circular aperture unit. A XA element has 0.01-micron surface precision which suppresses onion bokeh.

Precise autofocus and movie capabilities

Four of the extreme dynamic (XD) linear motors deliver high-thrust efficiency and boost the autofocus speed. This way you will get fast and continuous autofocus and tracking for stills and movies. The FE 70-200mm F2.8 GM OSS II lens, is designed with movie capabilities in mind. The latest lens reduces focus breathing, focus shift, and axis shift when zooming. The lens operates quietly and you have independent control rings (for focus, zoom, and iris) with a click on/off switch at your disposal. 

A lightweight lens with professional control

With just an overall weight of 2.3 lbs, it is 23 percent lighter than the previous model. The new design improves its balance while the constant barrel length gives you easy handling. This lens has flexible focus control provided by features such as full-time direct manual focus, linear response, and a focus range limiter. The aperture ring with switchable click and an iris lock gives you extra exposure controls.

Amazing close-up performance

This lens offers excellent close-up performance for a telephoto zoom. Minimum focus is 1.32 ft (0.4 meters) at 70mm and 2.69 ft (0.82 meters) at 200mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.

Sony SEL2470GM2 FE 24-70mm f/2.8 GM II Full-Frame Constant-Aperture G-Master Standard Zoom Lens

The Sony FE 24–70 mm f/2.8 GM is an improved 'holy trinity' standard zoom lens, combining upgraded optics and AF performance in a compact, lightweight zoom that provides maximum versatility for stills and movies. It's a perfect match for high-performance compact system bodies and can handle a wide range of shooting scenarios.

Features

Even at f/2.8, the excellent contrast at high spatial frequencies provides great resolution. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture setting. For exceptional clarity, Nano ARCoating II reduces flare and ghosting.

Stunning G Master Bokeh

Thanks to superior optical design and a redesigned 11-blade aperture mechanism, f/2.8 bokeh extends across the zoom range. Bokeh is improved by precise control of spherical aberration during design and for each lens during manufacture. Onion ring bokeh is suppressed by two XA elements with 0.01-micron precision. With a maximum magnification of 0.32x, the minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm.

Compact, Lightweight and Versatile

This lens delivers exceptional flexibility and freedom as the smallest and lightest f/2.8 24–70 mm zoom in its class. The lens is 191 grams lighter than the previous model, weighing only 695 gram. Its length has been shortened by 16 mm. Approximately 18% of the total volume has been reduced. Its impressive portability and mobility make it an excellent choice for professional or enthusiast still or movie photography in a variety of scenarios.

Fast, Precise AF and Excellent Response

Four of Sony's original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision. This lens has approximately 2x better tracking performance while zooming than the previous model. The lens can shoot at up to 30 frames per second when used with a compatible body. The redesigned aperture unit also contributes to high speed, allowing for full AF tracking performance even when shooting with the aperture stopped down.

Movie Features Refined for Visual Creators

For smooth, expressive movie imagery, the latest lens design technology reduces unwanted image shifts and angle-of-view variations. The XD Linear Motors improve tracking and AF performance, allowing for high-frame-rate recording of fine detail. Linear Response MF enables direct, linear focus ring response while focusing manually.

Excellent Control and Reliability in Any Environment

The upgraded dust- and moisture-resistant design adds to the durability of this lens for outdoor use in harsh situations. The front element is kept clean by a fluorine coating. A special aperture in the included lens hood allows for easy operation of circular polarising and variable ND filters (optional). For simple access and control when shooting in any orientation, two customisable focus hold buttons are provided.

Minimal Flare and Ghosting

Nano Anti-Reflective Coating II technology creates a consistent anti-reflection coating on lens surfaces, reducing flare and ghosting. Internal reflections, which can reduce clarity when shooting landscapes, sports, and a variety of other subjects, are reduced by the lens' construction.

Dedicated Aperture Ring and Iris Lock Switches

The aperture ring allows for quick and direct control. When shooting stills, the aperture ring click stops can be switched on for tactile feedback, or off for smooth, quiet operation when shooting movies. The iris lock switch that restricts the aperture ring from being accidentally moved between the [A] and F2.8~ F22 settings.

Sony FE 135mm f/1.8 GM Lens

Sony FE 135mm GM is a Sony Alpha full-frame telephoto prime G Master lens. A new optical design that adheres to demanding G Master standards places XA (extreme aspherical), Super ED (extra-low dispersion), and ED glass elements in the front group to effectively suppress all common telephoto lens aberrations, while a floating focus system works with these correction measures to ensure that the highest possible resolution is maintained from center to periphery of the image edge, throughout the lens’s focus range.

G Master Bokeh

The extremely high surface precision of the XA (extreme aspherical) elements carefully control spherical aberration, combining with an 11-blade circular aperture mechanism to produce spectacularly smooth and elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm f/1.8 lens.

XA (Extreme Aspherical) Elements

The extremely precise XA (extreme aspherical) lens element, with better than 0.01-micron surface precision, reduces aberration and delivers the ultimate resolution throughout the entire focus and aperture ranges. Using newly developed bokeh simulation techniques, spherical aberration and unsightly onion ring bokeh can be minimized during both design and manufacture of the large-diameter XA lens element, resulting in exquisitely soft and smooth bokeh.

Super ED and ED Glass Elements

One Super ED (extra-low dispersion) glass element and one ED glass element are strategically positioned to compensate for axial chromatic aberration that is often a problem in large-aperture telephoto lenses, achieving impressive sharpness. In addition to improving resolution, this configuration minimizes color fringing that can occur in background and foreground bokeh.

11-Blade Circular Aperture

The 11-blade circular aperture mechanism maximizes the beauty of this large-aperture prime lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, producing the large, perfectly round points of defocused light (bokeh) that is a desirable characteristic of telephoto lenses, even when stopped down by one or two stops. Soft, natural bokeh provides a beautiful backdrop for the main subject, especially in portraits.

Four XD Linear Motors for AF Speed

Four innovative XD (extreme dynamic) linear focus motors drive two precisely synchronized focus groups in a floating focus mechanism, offering outstanding speed, precision and tracking that contribute directly to fast, precise, quiet AF operation with low vibration. This also prevents aberration variations that can occur as the camera-to-subject distance changes, maintaining optimum resolution throughout the lenses focus range. The camera’s speed potential is put to full use to capture decisive moments in dynamic portraits, sports, and other action scenes with impressive speed, precision, and reliability.

Nano Anti-Reflective Coating

Sony’s original Nano Anti-Reflective Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images. The reflection suppression characteristic of the Nano Anti-Reflective Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.

Close Focus

An advanced floating focus mechanism prevents aberration variations that can occur as the focusing distance changes, providing a minimum focus distance of just 2.3 ft and a maximum magnification of 0.25x for impressive close-up capability. High resolution and exquisite G Master bokeh are maintained even in close-up shots.

Sony FE 85mm f/1.4 GM Lens

The Sony FE 85mm f/1.4 GM Lens represents another step forward in photographic technology. This G Master 35mm full-frame, telephoto prime lens is a great choice for professional portrait photographers who require the best optical performance possible. The most advanced technology available has been applied in the G Master series, further enhancing acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in a truly outstanding portrait lens that can fully utilize the performance potential of current and future high-resolution camera bodies.

Constant f/1.4 Aperture

Outstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural coloration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.

Advanced Nano Anti-Reflective Coating

The SEL85F14GM features Sony’s Nano Anti-Reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. By reducing the amount of reflected light, this coating improves clarity, contrast, and overall image quality as well.

Extraordinary Resolution and Bokeh

Outstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural coloration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.

Natural Images with no Spurious Color

Chromatic aberration can degrade resolution as well as bokeh quality. Three ED (Extra-low Dispersion) glass elements make a significant contribution to this lens’s outstanding optical performance, keeping axial chromatic aberration in check while maximizing both clarity and the natural look and color of its breathtaking bokeh.

Sublime 2-Sensor Autofocus Accuracy

In addition to the usual rotation sensor, a second sensor detects focus lens group position. This dual sensor system achieves the extremely high level of focus precision that is necessary to make the most of the high-resolution potential of advanced camera bodies. RDSSM (Ring Drive Super Sonic wave Motor) drive provides the required power and speed.

Outstanding Clarity and Contrast

Advanced Nano Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality.

11 Blades for Luscious Bokeh

Sony’s circular aperture design usually employs up to 9 blades. This is the first α lens to incorporate 11 blades in a circular aperture design, taking bokeh quality to new levels of smooth beauty with natural looking highlights.

Versatile Fingertip Focus Control

The ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.

Westcott FJ400 Strobe 1-Light Backpack Kit with FJ-X3 S Wireless Trigger for Sony Cameras

The Westcott FJ400 Strobe is the first 400Ws portable AC/DC strobe with a recycle time of less than a second at full power and a remarkable 480+ full-power flashes per charge. Throughout its entire 9-stop output range, the portable FJ400 provides unmatched performance with the most accurate color temperature.

Continuous Capture up to 20fps

The FJ400 offers Manual and TTL Flash Modes, High-Speed Sync (HSS) up to 1/8000s, Freeze Sync up to 1/19000s, Continuous Capture up to 20 fps, Mask Function, Delay Function, Automatic Memory Recall, Rear Curtain Sync, compatibility with Canon RT flash, group and channel assignment, Group Exposure Compensation, and many other features. It also has an intuitive menu system and LCD color display. The USB-C cable that comes with the strobe can be used to upgrade its firmware.

Support for Dedicated Sony Cameras

The FJ400 strobe offers unmatched capabilities like High-Speed Sync, TTL, and more when used with an FJ-X3 S Wireless Trigger. For Sony cameras, the wireless trigger is built with a special Sony hot shoe mount. For more information, see the compatibility table.

Outstanding Battery Performance

The detachable lithium polymer battery offers both AC trickle-charging functionality when the level of charge is greater than 25% and DC power for freedom while operating on location.

Optimized for Light Modifiers

The expanded flash tube's ideal light output enables filling light modifiers to have a wider, more uniform spread of light. The Bowens S-Type mounting system on the FJ400 makes it simple to use your preferred softbox with it. The FJ400 comes with a Rapid Box Switch Bowens Insert that enables you to link your strobe with any Rapid Box Switch light modulator as well as a Magnetic 5-inch Reflector, Magnetic CCT Gel Set (CTO, 1/2-CTO, Window Green, Diffusion, Gel Frame), and Magnetic CCT Gel Set. Large umbrellas and modifiers can be mounted and positioned securely using the built-in tilter bracket with a tension screw.

Color Temperature Consistency

With flash increments of either 0.1 or 1.0 stops, the FJ400 maintains a color temperature constancy of 5500K (150K) throughout its entire 9-stop output range. It has a 20W 5600K LED modeling lamp with separate output control and auto-adjustment.

Safety-Conscious Design

For safe operation while in use, the FJ400 strobe has onboard self-monitoring cooling fans and an automatic shutoff mechanism.

Quick and Compact Rapid Box Switch Softboxes

The accompanying Rapid Box Switch is built with a sturdy aluminum umbrella-inspired architecture that maximizes durability, reduces weight, does not require additional support rods, and is simple to assemble. Everything is quick, easy, and small.

Easily Transport and Store Your Strobe Kit

The supplied backpack is perfect for traveling comfortably with your FJ400 equipment because it has a sizable central storage section with detachable partitions. A compact water bottle pouch, a tripod holder with retention straps, different zipped sections for storing smaller supplies, an inside box with three padded sleeves for holding computers and tablets, and more are included.

Sony Multi Battery Charger Adapter Kit

This NPA-MQZ1K Multi Battery Adaptor Kit rapidly charges up to four NPFZ100 Z-series rechargeable battery packs and can also be connected to the camera via a plug-in plate, providing dramatically extended operating time for sessions that can’t be interrupted by battery changes. It includes two USB ports so that power can be delivered to the camera and a USB device simultaneously. LED indicators show the remaining power for each battery.

For Extended Shooting

This battery adapter can load four NP-FZ100 Z-series batteries and supports extended shooting. Never miss a photo opportunity again. 

Supply Power to a Camera

This Multi Battery Adapter Kit can connect and supply electric power to a camera that uses either an NP-FZ100 Z-series or NP-FW50 W-series battery. By removing the cover for Z-series battery, the power plate fits cameras compatible with W-series battery.

Quickly Charges NP-FZ100 Batteries

The Sony Multi Battery Charger Adapter Kit quickly charges up to four NP-FZ100 Z-series batteries via AC adapter within about 480 minutes. Power charge condition is indicated in a 3-level LED when the “remaining battery power” check button is pressed.

Select Power Supply or Battery Charge

The DC Out/Charge switch placed at the center of the control panel allows you to choose either supplying power from the batteries or charging the batteries.

Two USB Ports

Camera/USB selector enables switching between DC OUT destinations to let you choose to supply electrical power to either the camera body or other electronic devices connected via USB ports.4

Setting Flexibility for Varied Shooting Scenes

This battery adapter provides three screw sockets on both top and bottom of the unit (a total of 6 sockets), allowing a flexible rig setup using a mounting plate and screws.

Turn Into a More Compact Size

If you remove battery protector and put battery port covers into place, Multi Battery Adapter turns into a smaller easy-to-carry adapter for two batteries

Sony Vertical Grip for Sony Alpha a7R IV Camera

This Vertical Grip from Sony makes it easy to hold the camera and operate controls with nearly the same feel as when holding the camera horizontally. Double the capacity and operation time with space for two long lasting NP-FZ100 batteries. A lightweight, compact magnesium alloy design matches the dust and moisture-resistant durability of the Alpha 7R IV.

Prolonged Continuous Operation

Space for two high-capacity NP-FZ100 batteries in the grip supply additional power that doubles the effective operating time, compared with the camera alone. This ensures excellent performance while allowing the user to continue shooting in prolonged photo sessions, with no interruption.

Controls Simulate Horizontal Shooting

The VG-C4EM provides a stable grip and easy operation, with controls that mimic the location, feel and function of those used when holding the camera horizontally. This provides the user with a consistent grip and operational feel, regardless of whether the camera is being held in a horizontal or vertical position.

Reliability Matches That of the Alpha 7R IV

Dust/moisture resistance and the solidity of the magnesium alloy are similar to those of the camera body, ensuring the reliability of the entire α system.

Auto Switch

Accommodates one or two Z-series batteries. When using two batteries, the camera automatically switches from one battery to the other, for continuous operation.

USB Charging

Batteries loaded in the vertical grip can be charged via the camera’s USB port without detaching the grip from the camera. In addition, supplementary power can be supplied via the camera’s USB port for extended use.

Comfort and Ease

The VG-C4EM is designed to almost precisely match the shape of the grip on the Alpha 7R IV to provide a more comfortable grip, while buttons, chassis material, and shape are consistent with those of the camera, providing an integrated appearance and operational feel. Tray-style battery compartment lets you easily slide in batteries.

Matching Alpha 7R IV Buttons

Recent improvements to the material and shape of the Alpha 7R IV camera body have also been applied to the VG-C4EM Vertical Grip. Specifically, the grip incorporates improvements to the design of operating buttons which enhance the button pressing sensation, enlargement and optimized location of AF-ON button, and a redesigned multi-selector. The grip is broader, providing more room for the pinky and middle finger, resulting in operational “feel” that matches that of the Alpha 7R IV camera.

Westcott 48-Inch Octa-L Rapid Box Switch Softbox

The Westcott Rapid Box Octa-L Switch Softboxes are large collapsible softboxes with reflective silver interiors and diffusion panels for modifying speedlites or strobes. Octagonal modifiers are ideal for photographing people. Due to their round shape, Rapid Box Octa softboxes leave a natural, more appealing catch light in your subject's eyes. These modifiers are a perfect key light for portraits.

The Softbox That Changes With You

With interchangeable light mount inserts, the Rapid Box Switch is designed for use with the most popular strobes, speedlites, and monolights. The 9 unique sizes and shapes with new 1x4, 2x3, and 3x4 options allows you to choose your Switch modifier while the 13 quick-release interchangeable light mount options allows you to choose your Switch Insert.

Designed for Portability

Constructed with solid aluminum umbrella-inspired framework, the design of the Rapid Box Switch maximizes durability, minimizes weight, eliminates the need for separate support rods, and makes setup a breeze. Everything is simple, quick, and compact. After your shoot, the Rapid Box Switch breaks down instantly into a sleek carry case for travel and storage.

An Ingenious Light Modifier

Pairing durable fabrics with a quick-collapse frame, Westcott's Rapid Box Switch softboxes offer the professional light modification that you're looking for without the tedious setup.

Premium Diffusion Fabric

Westcott's diffusion panels are constructed with an all-natural, unbleached nylon fabric. Unlike processed diffusion fabrics, these diffusers will soften your light source without altering its color temperature.

The Must-Have Accessory

The optional Deflector Plate minimizes hot spots and creates a stunning beauty-style light output. These plates are easy to use with all Rapid Box softboxes.

Rear-Mounted Lights

Westcott purposely designed the Rapid Box Switch with an external mount. By keeping your speedlight or strobe outside of the softbox, you can quickly access controls and utilize the line-of-sight (or optical wireless) functionality. Of course, radio triggers can be used as well.

Heavy-Duty Mounts for the Most Popular Lights

Switch Inserts attach your light source to any Rapid Box Switch light modifier in an instant. This durable all-metal adapter slides quickly into the rear tabs of your Rapid Box Switch and secures in place with the thumb-lock.

Sekonic L-308X-U Flashmate Light Meter

The Sekonic L-308X-U Flashmate Light Meter is the perfect solution for both accurate and portable light measurement. The L-308X takes accurate measurements of both ambient and reflected light using its sliding lumisphere, with a lens with a 40 degree reception angle. The metering range is very wide; from 0 to 19.9 EV at ISO 100. The meter can also work with flash within f/1.0 to f/90.9 at ISO 100. The Sekonic light meter delivers high repeat accuracy with a <0.1 EV rating on repeat exposures.

The Flashmate L-308X-U combines functionality for both photography and cinematography into one light meter. Image makers of every kind will find the Sekonic L-308X-U to be a powerful and invaluable tool for their profession or hobby.

Three Meters in One

The Sekonic L-308X-U features 3 meters in one, with three metering modes.

The Photo Mode gives photographers full exposure control wherever they might be, be it on location or in the studio. The screen clearly displays measurement data for flash and ambient light readings, including ambient EV measurement. The new Aperture Priority Mode, in addition to Shutter Priority mode, allows photographers to take easy measurements where depth-of-field is critical.

The HD Cine Mode allows cinematographers to quickly scout locations and is quick solution on set, too. Select from a range of frame rates and shutter angles with the 308X-U, taking accurate measurements to within one-tenth of a stop. Take measurements in the native ISOs of many of today’s professional cinema cameras with ISO 850.

The Cine Mode gives you the ability to take on the challenge of digital cinematography - it's designed with the professional in mind. You can achieve necessary exposure control with one-tenth stop accuracy by selecting the right combination of frame rates and shutter angles. The FLASHMATE L-308X offers Lux (lx) and foot-candle (fc) readout enabling you to quickly set lighting compactly, affordably, and with an easy-to-use design.

Three Ways to Measure

Take incident light readings for nearly foolproof exposure readings with the Lumisphere to quickly get the scene lit. The Lumidisc is perfect for lighting green screens, adjusting ratios and taking lux and foot-candle measurements. Reflected light readings enable measuring the brightness for subject tones, gray cards, light sources or window light.

Other valuable features include:

• Updated Available ISOs: Now includes ISO 850 the native ISO of some of today's most popular video cameras.
• Illuminated Display: Backlight LCD turns on automatically under EV5.
• Calibration Compensation: Adjust the L-308X-U to your Film or Digital camera’s exposure or matching the L-308X to other hand-held meters. (+/-1.0EV in 0.1 step)
• Custom Setting: Three custom settings are available to select display mode, increment of measurement and unit of illuminance (lx or fc) to fit to your camera and metering requirements.
• Illuminance Measurement: Lux(lx) and foot-candle(fc) display is especially used for cinematogaraphy, theatrical and other applications that require precise control of light source brightness. Either no display, lux or foot-candle is selectable in custom setting.

Sony 64GB UHS-II Tough G-Series SD Card

Designed for professionals who shoot in extreme conditions and require the highest performance. With bend-resistance that's 18-times greater than the SD standard, the highest level waterproof and dustproof grades (IP68), the fastest read speed at up to 300 MB/s and fastest write speed at up to 299 MB/s, the SF-G series TOUGH specification protects professional work.

Fast File Transfer

Take burst-shooting and high-resolution video recording to the next level with ultra-fast write speeds up to 299 MB/s — fast enough for even the highest performance DSLRs with a UHS-II interface.

Toughest Card

A monolithic construction with high hardness materials have resulted in high level of bend strength,18 times greater than the SD standard. This design eliminates the risk of physical damage and protect the data recorded onto the card. 

Ribless

World’s first ribless, no write protection switch design removed easy to break parts, such as rib and data protection switch of conventional SD cards, enhances reliability. 

Highest level Waterproof and Dustproof

Completely sealed with monolithic structure, this card is waterproof (compliant to IPX8) and recorded data is undamaged even if the card is submerged in 5 meters of water for up to 72 hours. 

Backward Compatible with UHS-I Compatible Equipment

While highest performance is obtained using a UHS-II compatible camera, users can also use these new cards in UHS-I compatible equipment with high performance (up to 95MB/s Transfer and 90MB/s Writing speeds) when using the UHS-II reader.

SD Scan Utility

SD Scan Utility helps you check the condition of your SD memory card. By scanning the flash memory, it tells you whether your SD memory card is working in good condition or is about to reach the limit.

File Rescue Downloadable Software

File Rescue software recovers files in XAVC S format taken by Sony digital imaging devices, up to 4K RAW image and MOV files. Sony/Nikon DSLR AVCHD format up to full HD 60p, and other types of files. 

Sony Z-Series NP-FZ100 7.2V 2,280mAh Rechargeable Battery Pack

The Sony NP-FZ100 7.2V 2280mAh Battery Pack provides up to 2.2 times the power capacity than the previous Sony full-frame battery packs, ensuring longer shooting hours. It uses InfoLITHIUM technology that helps display the remaining battery power in percentage as well as a five-step icon on the camera’s LCD screen. Long battery life ensures longer shooting times.

Sony 77mm Multi-Coated Protective Filter with Carl Zeiss T* Coating

Enhance Your Photos, Protect Your Lenses. The Sony α system includes high-quality Carl Zeiss® optical filters to fit Sony α system lenses: Multi-coated protectors guard against scratches featuring T*® coating to suppress flares.

Multi-Coated Protective Filters

Protect your lens investment from scratches and dust with MC (Multi-Coated) Protector for alpha 49mm lens diameter.

Carl Zeiss® Optical Filter Design

A world leader in advanced photo-optical design, Carl Zeiss high-quality filters ideally complement the precision optics of the Sony α system.

T* Coating

Pioneered by Carl Zeiss®, these coated optical filters feature T*® coatings that are highly effective in minimizing reflections between filter and lens surfaces to suppress flares and ghosts.

Low Profile Design

Built to fit the Sony α system zoom and fixed lenses you’ll use most often -- the slim low-profile design prevents vignetting when used with wide-angle lenses.

Exclusive case included

Each filter comes with an exclusive case to protect the filter when not in use.

Westcott Air Cushioned Heavy-Duty Light Stand (8 Feet)

The Westcott Air Cushioned Heavy-Duty Light Stand is a trusted light stand that incorporates a durable design and tall telescoping tubing for classic light mounting in your studio or on location. It is constructed of thick aluminum tubing with a black finish to prevent reflections. Knobs allow for mounting height to be adjusted up to 8 feet.
Features
Sturdy and reliable 8-foot air-cushioned light stand for safe and easy mounting of various lighting gear. Adjustable height control with durable knobs and 2 locking sections for flexible positioning. Maximum height of 8 feet (2.4m) and a minimum height of 3 feet (0.9m) to accommodate different lighting needs. Removable spigot with 1/4-inch-20 and 3/8-inch-16 threads for adjustable mounting in any direction. Air-cushioned design for safe lowering and protecting equipment from impact damage. Portable and versatile for use in studio and on location shoots. Compact design folds down to 37.1-inch (.94m) for easy storage and transport. Constructed of thick aluminum tubing with a black finish to prevent reflections and ensure durability. Will support up to 11 lb (5kg) of weight, suitable for a wide range of lighting equipment.

Westcott Rapid Box / Beauty Dish Switch Insert (Bowens)

Switch Inserts are available for compatibility with most popular lights in the industry. A total of 13 Switch Inserts are available for the industry's most popular brands, including Balcar/Paul C Buff, Bowens, Broncolor, Dynalite, Elinchrom, Hensel, Norman, Photogenic and Profoto. Speedlite and Profoto A1 inserts are also available.

The Westcott Switch Insert for Bowens Flash Heads pairs Bowens-mount lights with a Rapid Box Switch or Beauty Dish Switch light modifier.

Interchangeable Mounts for the Most Popular Lights

Inserts attach your light source to any Rapid Box Switch or Beauty Dish Switch modifier in an instant. This versatile system gives you the ability to mount a variety of off-camera flashes to the same Switch softbox.

Just Slide, Click, and Start Shooting

These durable all-metal adapters slide quickly into your Switch's rear tabs. They instantly secure in place with the Switch's sliding thumb-lock.

An Ingenious Light Modifier

Pairing durable fabrics with a quick-collapse frame, Rapid Box Switch softboxes and Beauty Dish Switch offer the professional light modification that you're looking for without the tedious setup.